Have you ever hear of that old saying "Communication is the key". Well this does have truth within the meaning. It has been proven that interaction with clients helps build a stronger customer relationship than just providing a service taking payments each month.
We have the ability to send messages instantly via Internet and Mobile Hot-spot to clients globally. We can inform clients of upcoming updates, events, and new add-on feature with a push of a few button.
If we were the clients wouldn't you want this valuable information before an interruption happens in service. Will a little preparation and passing of information could make you company run smoothly.